Traffic

Internet traffic is the term used to refer to user activity on a web site. Each time someone visits a web page, an entry is automatically registered on the web page server’s log file. The log file records the number of times that a piece of information has been requested from the server. This request is commonly referred to as a “hit.”

The web hosting service will provide summaries of activities on the site. Keeping track of the traffic that a website receives is an important part of measuring whether the website marketing and content is working.

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