Niche

A niche is a focused and target-able portion of the market. A business that focuses on a niche market is attending to the need for a product or service that is not being addressed by the mainstream market. The niche market narrowly defines a group of potential customers.

One of the advantages of dealing in niche markets is the ability to be one of the only suppliers meeting that need. The key is to find an untapped niche market whose customers are accessible.

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