Google Adwords

Adwords is a Pay Per Click advertising program created by Google. You can see samples of these ads by doing a Google search - the ads are on the right side of your screen.

Simply put:
- you create an ad as per Google's specifications
- Google will show your ad whenever someone does a Google search that contains your selected keywords
- you tell Google what you are willing to pay for each click your ad gets
- you only pay Google if someone clicks on your ad.