Direct Digital Marketing

Direct digital marketing is digital marketing method that is addressable - meaning you can identify the recipient of the marketing message being distributed. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail, such as a flyer or brochure. With the evolution of direct marketing to direct digital marketing, addressability comes in a variety of digital forms including an e-mail address, a Web browser cookie, or a mobile phone number.

This definition is attributed to Brian Deagan.